Life iPad App | Marketing Page
Design and development of a conversion-focused marketing page for Life, an iPad app for drawing from life. The marketing page showcases how Life teaches: interactive lessons, guided tutorials, and real-time feedback for everyone from first-time sketchers to advanced artists.
About the project
Context
Life needed a clear web front door that could sell the premise in seconds: learn to draw from life with structured lessons, feedback, and tools that feel natural on iPad.
Challenge
The marketing page had to translate a deep in-app experience into a scannable story: enough substance for serious learners without overwhelming casual visitors, while staying fast, legible, and polished on every breakpoint.
Approach
We structured the marketing page as one narrative arc: positioning, how teaching works, what you can draw from (models, photos, camera), and how the app adapts to your pace.
On the build side, that meant front-end layout and components that carry screenshots, feature callouts, and proof points, tonally aligned with a craft-led drawing product.
Outcome
A refined marketing page that works as the app’s public face: strong hierarchy, confident copy, and visuals that echo the in-app UI so moving from browser to App Store feels like a single continuous story.
Highlight
Marketing page as acquisition layer
A focused marketing surface that explains the app, shows the drawing workflow, and drives downloads, structured for clarity from hero through feature blocks to App Store CTAs.
Client
Life (iPad App)
Sector
Technology
Discipline
Website Development
Year
2023
